We spoke to Sherrille Riley, a brow expert and Founder of Nails & Brows Mayfair!
Nails & Brows Mayfair is a luxury concept nail and brow boutique salon based in the heart of London. The boutique offers a bespoke and expert approach to all treatments and promotes natural beauty. They offer an array of treatments - from manicures, brow and lash treatments, to facials and body treatments.
After two decades as a beautician, she decided to launch Nails & Brows Mayfair in 2014. The boutique quickly became the go-to beauty destination for A-list celebrities and Royalty giving Sherrille the iconic status as THE brow expert.
How does Nails & Brows Mayfair differ to other beauty boutiques?
Nails & Brows Mayfair was the first luxury concept nail and brow boutique salon to open in London. Now there are of course many others but what still sets Nails & Brows Mayfair apart from its competition is the fact that we offer both service and expertise, and we always look to enhance our client’s natural beautiful features.
I have personally handpicked my team of beauty experts and have put each of them through a ‘beauty boot-camp’ training. So I like to think of my therapists as an extension of me.
Why are in-depth consultations an important step for your clients?
Our customers’ wishes and wellbeing are at the heart of everything we do. We offer our expertise and advice but also always listen to our customers, and ensure we exceed to their expectations.
What does beauty mean to you?
To me, beauty is confidence and kindness. Being beautiful is being comfortable in your skin and owning every part of you. Being beautiful is being kind to the people around you but also being kind to yourself and taking care of yourself.
Most importantly being beautiful is being able to stand in front of the mirror and not pick at every part of your body and remember that you are blessed with your body.
Brows have become the centre of beauty trends, what are your thoughts?
To me, brows have always been the biggest part of beauty. As we say, they frame the face, so it is surprising that it took this long to finally be in the limelight. I guess we have the likes of Cara Delevingne to thank for this.
I have always been inspired by Audrey Hepburn’s eyebrows – I think they are the most classic, universal brow shape. I have created the ‘Audrey Brow Lift’ which is now one of the most demanded treatment at our boutique. The look is a very modern take on the beauty icon’s brows.
What are some top tips for maintaining healthy, beautiful brows?
The golden rule is to not touch them and to leave it to an expert.
Most people also forget that brows need care, just like we care for our skin or hair.
Share with us some of your favourite beauty hacks!
I love discovering a new beauty hacks! My favorites are:
How can nail health be supported from manis and pedis to diet?
A healthy and clean diet and lifestyle is the most important part of your beauty regime. If something flares up, it can almost always be rectified by adjusting our diet and lifestyle.
The same goes for our nails.
What are some of the benefits of the facials/treatments you offer?
Our facials are designed to deeply cleanse, hydrate and brighten the skin. We offer a Deep Cleansing Facial and a Bespoke Facial which targets specific area of concerns.
Who or what inspires you and your work?
My clients are my biggest inspiration, at the end of the day everything I do is for them. My team is also a great inspiration to me, I always push myself to do and be better as a person and as a business. I love listening to their ideas and giving them the Nails & Brows Mayfair platform to be creative.
How has the business been impacted by Covid-19 lockdowns?
Like many businesses, the outbreak has impacted us immensely, specifically financially. Months of being closed (during our busiest months) will impact our business for many months to come. It has also been really hard for our team who haven’t been able to work.
We are thrilled to have now re-opened our full treatment menu but are still working on very reduced capacity due to social distancing measures. So we are still feeling a big impact on our business.
What does going back to work look like and how can others support you?
We are thrilled to be able to resume to some sort of normality and have our team back at work. Of course, many things have changed, we now have new health & safety rules in place including the fact that (as above) we are working at reduced capacity.
The best way to support small businesses like ours is to book in for treatments or give your loved ones an E- Gift of Beauty voucher. If clients don’t feel comfortable coming in just yet, we also offer online services such as our Virtual Brow Appointment Service. Customers can also support by shopping our Beauty Edit Mayfair range, a collection of eco-friendly brow products that can help achieve salon worthy brows at home. There are lots of tips and tricks on our social media account.
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